Natural Foods includes fresh to market produce, as well as processed nutrition-based products like nutraceuticals, probiotics, enzymes and botanicals with the application of food science.
Successfully formulating and launching such products require a careful navigation of science, regulatory and industry boundaries. The process involves many stakeholders, from Research, to Government, and the Producer and Consumer communities. The Product Launch strategy for product and brand sustainability requires engagement with all the relevant stakeholders, including trade associations, government organisations, regulatory bodies, certification agencies and as well as other research agencies.
Kloss & Associates is familiar with the challenges of such complex stakeholder engagement, and can help address the various stakeholder needs in order to develop successful launches of Natural Foods and Bio-responsible products in global markets.