Buying Your Chickens – Why You Should Give A “CLUCK” … Buyer Be Aware!

A traceability and authentication system is required to give the consumer an assurance of food safety, animal welfare and sustainable production practices. Support KLOSS on this effort and we will give the consumer the assurance they deserve and need.

Around 53 billion chickens are slaughtered globally for meat each year. And the consumption of chickens per capita has just caught up with pork as a meat of choice.

Intensive chicken farming is said to be the “least bad” option in environmental terms compared to cattle, but that does not tell the whole story.

To breed chickens intensively the industry is generally relying heavily on antibiotics to treat and prevent illness spreading amongst the flock. This is leading to massive antimicrobial resistance in the poultry farming industry with the overuse and extreme use of antibiotics that breed multi-drug-resistant bacteria - dangers highlighted in practices in India [1], but is also widespread in the industry globally.  More perniciously, the breeding of antibiotic resistant bacteria in our own body from the remnant antibiotics in the slaughtered chickens is weakening our immune system and making treatment of common diseases very difficult. [See KLOSS archive “Antibiotics and Hormones in our Food Supply Chain”]

Then there are the slaughter practices and preparation of the chickens for the market – highlighted in a recent exposé on the US practice of “Chlorine washed chicken” coming out of Brexit on why the EU bans the importation of US chickens [2]. Chemicals like chlorine dioxide, or others like acidified sodium chlorite, trisodium phosphate and peroxyacids are used to “wash” the chickens in a chemical bath, as compared to the EU practice and regulation of using only water [3].

Sustainable poultry farming

Sustainable poultry farming is responsible farming that encompasses environmental sustainability. animal welfare and healthy food issues, and not just the pursuit of profits.

We do not judge whether various practices are good or bad, but we do believe that the consumer should be allowed to choose, and to be assured that their choice is honoured through an independent traceability and authentication system.

And YES – sustainably farmed chickens are available as a matter of choice for consumers from farmers who care about animal welfare, chicken that are antibiotics free and growth hormone free, and prepared for the consumer under careful food safety practices that avoid the use of chemical washes.


  1. Indian Poultry Farms Are Breeding Drug-Resistant Superbugs,
  2. Chlorinated chicken explained: why do the Americans treat their poultry with chlorine?
  3. Is chlorinated chicken bad for our health and the environment?